Serving the Church since 2015

Ad Crucem

To the Cross.

A family of services dedicated to supporting the life and work of the Christian church — from the altar to the bookshelf to the newsroom. Ecclesia Pulse is our church health assessment platform, one part of a broader commitment to strengthening congregations and institutions.

Our Divisions

Church Supply & Retail Gifts

Ad Crucem

Quality church supplies, vestments, liturgical items, and curated gifts for clergy, congregations, and individuals. Serving the needs of churches with products that honor the traditions of the faith.

Publishing

Ad Crucem Books

Publishing house dedicated to producing theological works, devotional literature, and practical resources for church leaders and laypeople. Committed to faithful scholarship and accessible writing.

Data Journalism & Confessional Commentary

Ad Crucem News

Data-driven journalism and confessional commentary from a Lutheran perspective. Covering the intersection of church life, culture, and institutional health with rigorous reporting and faithful analysis.

Digital Tools

Projects & Tools

Free digital tools and resources built by Ad Crucem to serve the church.

Liturgical Calendar & Missal

A complete digital liturgical calendar with daily propers, readings, collects, and hymn suggestions for the church year.

RSO Directory

A comprehensive directory of LCMS Recognized Service Organizations with filtering, search, and organizational detail.

Lutheran YouTube Rankings

Launching soon as a standalone app

Data-driven rankings and analytics tracking Lutheran content creators on YouTube.

Ecclesia Pulse

Church vitality and sustainability assessment. 81 questions, 7 categories, weighted scoring, and AI-powered analysis.

Ecclesia Pulse

Our church vitality and sustainability assessment. 81 questions across seven categories of organizational health, with AI-powered analysis and weighted scoring. Free to use, built to serve.

Our Divisions

Church Supply & Retail Gifts

Ad Crucem

Quality church supplies, vestments, liturgical items, and curated gifts for clergy, congregations, and individuals. Serving the needs of churches with products that honor the traditions of the faith.

Publishing

Ad Crucem Books

Publishing house dedicated to producing theological works, devotional literature, and practical resources for church leaders and laypeople. Committed to faithful scholarship and accessible writing.

Data Journalism & Confessional Commentary